Session leader: Ines Mulellari. Topic addressed: Creative activism in social networks and beyond. Raising your voice against a phenomenon is the principle, the way you choose to convey your message is the form. The principle is the same, the form changes! Inesi offered young people some ways to gain people’s attention in modern times as it is not easy to change the thoughts and feelings of the masses. Among other things, the participants were introduced to the “Czech Dream” project, an illustration of how marketing and propaganda can grab people’s opinions; a history of larger social networks and the correct use of #hashtag. Participants will be tasked with devising a Facebook dedicated frame as profile picture to represent a cause as well as start comprehensive challenges!